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随着房地产进入第二个发展的十年,房地产消费的客户群已经开始从60后、70后向80后、90后发生转移,新客户群体发生转变,其消费心理和媒体接触习惯必将和前辈客户大相径庭,这其实对房地产营销提出了一个全新的课题,打几篇报纸广告,弄两本楼书的营销时代颓势已经显现,如何研发创新手段和新进客户群沟通,诸如快速消费品、时尚类商品等很多行业已经进行有益尝试。
With real estate entering the second decade of development, the customer base of real estate consumption has begun to shift from 60 to 70 after the 80, 90 after the transfer of new customer groups, their consumer psychology and media contact habits will and Our clients are very different from our predecessors. Actually, we have put forward a brand new topic for real estate marketing. How to develop innovative means and communicate with new customer groups by playing a few newspaper advertisements and getting rid of the marketing era of the two books, such as FMCG, Many types of commodities and other industries have been useful to try.