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如果在一个手表的广告里,你发现了模特袖子上的西装商标,那么这个广告肯定被认为“穿梆”了,因为这相当于自己花钱给别人做广告。但是,如果最近你留心PC的广告就会发现,无论什么牌子的PC广告里,都有一个醒目的Pentium MMX或者是Pentium Ⅱ“Intel inside”标志,这些PC厂商为什么心甘情愿地接受Intel的商标出现在自己的产品广告里,甚至凌驾于自己的产品形象之上的事实呢? 其实道理很简单,Intel肯为此付钱。 据说,只要PC厂商在广告中出现此形象,并得到Intel公司认可,便可到Intel公司报销广告费用的大半,从66％
If you find a suit logo on a model’s sleeve in an advertisement for a watch, then this advertisement must be considered “wearing” because it is equivalent to paying others to advertise. However, if you pay attention to the PC advertisements recently, you will find that no matter what brand of PC advertising, there is an eye-catching Pentium MMX or Pentium II “Intel inside” logo. Why do these PC makers willingly accept Intel’s trademark? In fact, the truth of their own product advertisements even surpasses their own product image. In fact, the reason is simple, and Intel is willing to pay for it. It is said that as long as PC makers appear in this advertisement and have been recognized by Intel Corporation, they can go to Intel Corporation to reimburse most of their advertising costs, from 66%.