在当代中国进入全面建设小康社会的关键时期和深化改革开放、加快转变经济发展方式攻坚时期的背景下,一些领域出现道德失范、诚信缺失现象。保险业经过多年高速发展,在服务社会经济发展等方面发挥了积极作用,但也存在经营粗放问题,导致行业社会形象不佳。 Under the background of contemporary China entering a critical period of building a moderately prosperous society in all its aspects and deepening its reform and opening up as well as speeding up the period of tackling crucial problems in its economic development mode, some areas have witnessed morals and lack of integrity. After many years of rapid development, the insurance industry has played a positive role in serving the social and economic development. However, extensive problems in its operation have also led to the poor social image of the industry.