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郭乐天,温州日报报业集团副社长、温州新闻网总编辑,主任编辑。1982年开始从事新闻工作,曾较长一段时间从事新闻管理工作。历任温州晚报编委、温州人杂志总编。2000年参与组建温州新闻网并出任总编2003年任温州日报报业集团副社长。2002年被浙江大学传播研究所聘为副教授、网络新闻研究方向硕士生导师。纸质报纸在互联网上“原汁原味”的再现是“数字报纸”的表现形态之一,它以便捷的版面导航、丰富的阅读功能、快速的发行时效和低成本的生产方式,受到业内人士的重视,据不完全统计,在短短一年多的时间里,已有30来(?)报社或报业集团的近百张报纸加以采用。但是目前“数字报纸”都是供网民免费阅读,尽管成本较低,但烧钱买吆喝的前车之鉴,仍使不少报社的老总望而却步,“叫好不叫座”已经成为困扰“数字报纸”进一步发展的瓶颈。温州日报报业集团在调查研究的基础上,(?)对遍及全国的温州老板和祖籍温州的全球华侨迫切需要了解家乡的信息和商机这一潜在市场需求,决定该集团旗下的《温州日报》《温州晚报》《温州都市报》《温州商报》从4月8日开始在全国土线有偿发行,探索“数字报纸”的盈利模式,推动“数字报纸”良性发展。为此,我们采访了温州日报报业集团副社长、温州新闻网总编辑郭乐天。
Guo Lotte, Wenzhou Daily Newspaper Group Vice President, Wenzhou News Network editor, chief editor. In 1982 began to engage in journalism, journalism has long been engaged in the work of management. Former Wenzhou Evening News editorial board, Wenzhou magazine editor. Participate in the formation of Wenzhou News Network in 2000 and served as editor-in-chief in 2003 Ren Wenzhou Daily Newspaper Group Vice President. In 2002 by the Zhejiang University Institute of communication hired as associate professor, network news research direction master tutor. Reproduction of “authentic” paper newspapers on the Internet is one of the manifestations of “digital newspapers.” With the convenience of navigation, rich reading functions, quick issuance and low-cost production methods, According to incomplete statistics, in just over a year, nearly 30 newspapers from newspapers or newspaper groups have been used. However, at present, “digital newspapers” are for users to read for free. Despite the relatively low cost, the forerunner of buying and selling newspapers still keeps many newspapers’ CEOs away from their homes. The “no-name” campaign has plagued the further development of “digital newspapers.” bottleneck. On the basis of the investigation and research, Wenzhou Daily Newspaper Group (?) Urgently needed to understand the potential market demand for information and business opportunities in the hometown of Wenzhou bosses who are all over the country and overseas Chinese with ancestral home in Wenzhou, and decided that the “Wenzhou Daily” Wenzhou Evening News Wenzhou Wadia Daily Wenzhou Winshi Daily started paying compensation for earth-borne lines across the country from April 8 to explore the profit model of digital newspapers and promote the sound development of digital newspapers. To this end, we interviewed Wenzhou Daily Newspaper Group Vice President, Wenzhou News Network editor-in-chief Guo Lotte.