理论文章要增强对读者的亲和力、感染力与影响力,必须具有清新的文风。党的十八大以来,习近平主席发表的一系列重要讲话,在中国政坛吹来一股清新、质朴、生动的文风。学习习主席系列讲话的典范文风,就需要用朴素的语言阐释深刻的思想,在“摆事实”中讲好道理,用文化元素增强文章的厚重底蕴,在“动之以情”中“晓之以理”。 Theoretical articles to enhance the readers affinity, appeal and influence, must have a fresh style of writing. Since the 18th CPC National Congress, a series of important speeches delivered by President Xi Jinping have blown a fresh, simple and vivid style of writing in China’s political arena. To study the model style of the Chairman’s series of speeches, we need to explain profound thoughts in plain language, make sense of truth in cultural facts, enhance the richness of the article with cultural elements, In the “dawn of reason”.