网络信息技术的发展,使电视新闻的搜集工作逐渐趋向网络化,记者在对信息进行搜集时,应充分重视社交媒体的使用,对传统的电视媒体进行一定的创新,与现代特色相结合,保证与群众进行近距离的接触,充分挖掘最新信息,掌握新闻的动态和详情。同时,记者也可以通过社交媒体进行宣传,提高公众对电视节目的关注程度,使记者的新闻搜集工作更加有价值。本文结合社交媒体的发展,对电视记者有效运用社交媒体的途径进行探析。 With the development of network information technology, the collection of TV news has become more and more networked. When collecting information, journalists should give full attention to the use of social media, make some innovations in traditional television media, combine with modern features, and ensure Close contact with the masses, fully tap the latest information, news and dynamic details. At the same time, journalists can also publicize through social media to raise public awareness of television shows and make journalists’ news gathering more valuable. This article, combined with the development of social media, analyzes the ways television reporters make effective use of social media.