有人把当前化妆品市场竞争的态势比喻为进入“群雄割据”的时代。国际顶级和国际知名的一线大品牌盘踞着中国的大都市及经济发达的省会和沿海城市:国际二线、国内著名的化妆品品牌占领着中国的省会城市和二线城市;中小品牌化妆品则在二、三线甚至四、五线城市扎寨。在中国市场逐渐走红的韩国品牌,一般先在东北三省和华北一些省市的二、三线县级城市试销,成熟品牌或进入一线城市的百 Some people compare the current situation of cosmetic market competition into the era of “demonic separatism.” Top international and internationally renowned first-line brands entrenched China’s metropolis and economically developed capital cities and coastal cities: the international second-tier, well-known cosmetics brands occupy China’s capital cities and second-tier cities; small and mid-sized brand cosmetics in the second and third line Even fourth and fifth tier cities Zhaizhai. Korean brands, which are gaining popularity in the Chinese market, are generally tested and marketed in second-tier and third-tier county cities in three northeastern provinces and some provinces and cities in north China