综观当今多种宣传媒体并存且竞争十分激烈的现状,县级电台如何在同电视、报纸的抗衡中求生存、求发展?如何在中央台、省台、市台等大台覆盖中争空间、争位置?最重要的还是要办好作为“立台”的新闻节目,把新闻节目办出自身的特点来。有了当家节目就能拥有一批受众群;有了自身特点,就能吸引一方听众。要想实现上述目标,县级电台新闻节目应 Looking at the current situation where many kinds of media are coexisting and the competition is very fierce, how does the county-level radio station survive and develop with the competition of television and newspapers? How to cover the competition space in big Taiwan such as CCTV, provincial and city Taiwan, The most important thing is to strive for a place as a news program of “establishing Taiwan” and bring news programs to their own characteristics. With the master program can have a number of audiences; with its own characteristics, will be able to attract one listener. To achieve these goals, county radio news programs should be