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摇滚、漫画、越野……这些听起来属于年轻一族的生活方式却和轮胎扯上了关系。与其说是老掉牙的体验式营销,固铂更愿意做这种随意式营销。
Rock, caricature, off-road ... These sounds that belong to the young family lifestyle and tires are related. Not so much exaggerated experiential marketing, Cooper is more willing to do this casual marketing.