一、中国广告市场经过20多年的改革开放,特别是加入WTO后,中国的广告市场正逐步走向成熟,但这个过程是漫长的,应该说不成熟的因素还相当多。如2000年国家税务总局对企业广告费“2%”限制性政策的出台,引起了众多企业与广告行业的震惊与恐慌。媒介集团化的推行,也可能影响了某些单位拓展广告市场 First, China’s advertising market After more than 20 years of reform and opening up, especially after China’s accession to the WTO, the advertising market in China is gradually maturing. However, this process is lengthy. It should be said that immature factors are still quite large. For example, in 2000 the State Administration of Taxation issued a restrictive policy on corporate advertising costs of “2% ”, arousing the shock and panic of many enterprises and the advertising industry. The implementation of media collectivization may also affect certain units in expanding the advertising market