消费流行是指消费者在追求时兴事物的消费风潮中所形成的从众化需求。事实证明消费流行往往是新的常规性消费行为形成的前驱。从消费流行中,可以把握住社会群体思想脉博,超前把握消费潮流与趋向,增强营销的主动性。 Consumerism refers to the mass demand created by consumers in the pursuit of fashionable things. Facts have proved that consumer spending is often the precursor to the formation of new conventional consumer behavior. From the consumer’s fashion, we can grasp the social community’s ideological pulse, grasp consumer trends and trends ahead of time, and enhance marketing initiatives.