论文部分内容阅读
出版社:同心出版社定价:46.00元出版时间:2013年6月内容简介:理查德·布兰森用他源源不绝的创意,持续地在唱片、航空、铁路、银行等各个行业开疆拓土,成就了英国最大的私有企业——维珍集团。在该书中,维珍商业帝国的创始人理查德·布兰森,详细回顾了他靠着与众不同的商业哲学,从4英镑起家,成为亿万富翁的故事。他以创意产业的标准来对待每一个行业,打破常规传统,挑战垄断,用固有产品的新鲜定位开
Publisher: Tongxin Publishing Co., Ltd. Price: 46.00 yuan Published: June 2013 Brief introduction: Richard Branson uses his endless source of creativity to continuously perform in various industries such as record, aviation, railway, and banking. Tuotu has created the Virgin Group, Britain’s largest private company. In the book, Richard Branson, founder of the Virgin Business Empire, reviewed in detail his business philosophy of being different, starting from £4 and becoming a billionaire story. He treats every industry with the standards of the creative industry, breaks conventional traditions, challenges monopoly, and uses fresh positioning of inherent products.