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湖北丹江铝业公司始建于1970年,是一家从事铝冶炼、加工的大型综合性国有企业,主要产品为铝锭、铝板带、铝杆、铝线材等。2001年,公司实现销售收入9.8亿元,利润3800万元,电解铝产能居国内同行业第十四位,利润指标名列第十三位。近年来,我国的铝冶炼、铝加工行业得到了迅猛的发展,行业的新进入者在电价、规模、劳动力成本、市场反应速度上都显示出了极强的竞争优势。丹江铝业公司是凭借着集团内低成本的水电优势发展起来的,由于产能的不断扩大,水电的季节性影响等因素,低成本的水电忧势正逐渐丧失,国有企业冗员、劳动力成本过高、市场响应速度缓慢的劣势更为突出,这使得丹江铝业公司的竞争优势逐步丧失。竞争环境发生了急剧变化,为了在新环境下建立新的竞争优势,丹江铝业公司推行了有计划
Founded in 1970, Hubei Danjiang Aluminum Company is a large comprehensive state-owned enterprise engaged in aluminum smelting and processing. Its main products are aluminum ingots, aluminum strip, aluminum rod and aluminum wire. In 2001, the company achieved sales revenue of 980 million yuan and profit of 38 million yuan. Electrolytic aluminum production ranked the 14th in the same industry in China with the profit index ranked the 13th. In recent years, China’s aluminum smelting, aluminum processing industry has been the rapid development of the industry’s new entrants in the price, size, labor costs, market reaction speed have shown a very strong competitive advantage. Danjiang Aluminum Company is developing its advantage of low-cost hydropower within the Group. Due to the continuous expansion of production capacity and the seasonal impact of hydropower, the low-cost hydropower worries are gradually losing its strength. The state-owned enterprises are over-staffed and the labor cost is over High, slow response to the market more prominent disadvantage, which makes Danjiang Aluminum Company’s competitive advantage gradually lost. The competitive environment has undergone dramatic changes, in order to establish a new competitive advantage in the new environment, Danjiang Aluminum Company implemented a planned