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社会发展过度强调经济增长,产品包装设计虚假现象滋生,追求利益最大化,给消费者带来极大困扰。复杂的包装结构设计、违背人性化和环保理念的包装材料充斥着市场。目前,产品包装面对经济发展倦怠期,大小型企业开始思考产品包装的改良设计。本文通过包装设计现状分析,总结了目前存在的包装材料和包装结构存在的几点问题,从而引起业界重视和关注,对产品包装设计可持续性发展提出警示。
Overdevelopment of social development emphasizes economic growth, the false phenomenon of product packaging design, the pursuit of maximization of benefits, and great distress to consumers. Complex packaging structure design, contrary to user-friendly and environmentally friendly packaging materials filled the market. At present, the product packaging in the face of economic development fatigue, large and small enterprises began to think about the improved design of product packaging. Based on the analysis of the current status of packaging design, this paper summarizes the existing problems of packaging materials and packaging structure, which arouse the attention and attention of the industry and gives a warning to the sustainable development of product packaging design.