本文论述了数字文化事业的制度安排与治理机制的缘由及意义,系统梳理了国内外相关研究成果与典型实践,明确本课题研究的主要目标,从国内外文献调研和现状出发,试图从分析预测公众需求和趋势的角度进行治理机制的内容体系构建、治理能力评价,并结合上海、江苏两地的实证研究与实施路径等方面,提出了研究思路与方法。 This paper discusses the reason and significance of institutional arrangement and governance mechanism of digital cultural undertakings, systematically reviews relevant research results and typical practices both at home and abroad, clarifies the main objectives of this research project, and from the literature research and current situation at home and abroad, Public demand and trends of the content of governance mechanisms for the construction of the system, the evaluation of governance capacity, combined with Shanghai and Jiangsu, the two empirical research and implementation of the path and so on, put forward the research ideas and methods.