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设想一下,如果只有当客户购买了产品后,广告主才支付费用,这将会是什么样的情形?这一天或许就要到来了。一度流行的点击付费的方式慢慢地衰落了。一方面,20%～50%的点击量是由没有购买产品意向的人产生的,更不必说很多点击量都有作弊的嫌疑了。另外一方面,关键词的价格飙升得很快。Google上最热门的关键词平均每点击一次要收费1.95美元。
Imagine what would happen if an advertiser pays for the product only after the customer has purchased the product. The day may come. The once-popular way of pay-per-click slowly faded. On the one hand, 20% ~ 50% of the traffic is generated by people who do not have the intention of buying a product, not to mention the fact that many clicks are suspected of cheating. On the other hand, the price of the keywords soared. An average of $ 1.95 per click for the hottest Google keywords.