论文部分内容阅读
现代广告的传播艺术手段与审美教育作用郑学诗现代广告是一种有偿信息传播的艺术形式。由于现代广告学属于边缘性学科这一特点，以及它能够实现多重社会目的，担负多重社会作用的复杂性，就使现代广告信息的传播具有传播艺术形式的多样性、综合性、实用性、独创性、导引性...
The Art of Modern Advertising Communication and Aesthetic Education Zheng Xueshi Modern advertising is an art form of paid information dissemination. Because of the characteristics of modern ad-genus belonging to the marginalized disciplines, as well as its ability to fulfill multiple social purposes and to take on the complexities of multiple social functions, the modern advertising information dissemination has the diversity of the art form of communication, comprehensiveness, practicability and originality Sexual, introductory ...