电视栏目策划,是一个既有理论又有实践的现实。然而无论从理论上讲还是从现实来看,电视栏目策划似乎都将注意力集中在“创新”这个焦点上.很少有人关心创新之后的事情.即如何保持栏目的常新。对于模仿,则更多投以鄙视的目光。虽然创新是电视栏目策划的核心,但模拟与常新是创新的基础与延续。没有模拟就谈不上创新,没有创新,就不可能有常新。 Television program, is a reality both theory and practice. However, both in theory and in reality, the planning of TV programs seems to focus on the “innovation.” Few people care about things after innovation, that is, how to keep the columns constant. For imitation, more cast contempt. Although innovation is the core of television program, simulation and innovation are the foundation and continuation of innovation. No simulation can not talk about innovation, there is no innovation, there can be no new.