市场“空间背反”与“空间胁迫”现在市场空间是更大了,还是更小了?也许正确的答案是:市场空间又大又小。一方面随着市场经济的发展,人民生活水平的提高,购买力的增强,消费观念的更新,新的商业机会增多了,而且中国企业愈来愈多地参与国际竞争,企业生存的空间大大地拓宽了;另一方面又由于竞争的加剧,尤其是国外商品、资本和名牌的纷纷涌入,导致了企业生存空间相对缩小,这就是市场空间的“二律背反”现象。“空间背反”告诉我们,市场总是广阔的,只要努力开拓和占领,企业就会找到自己在市场的定位;但是市场又总是狭窄的,如果仅满足于现有空间而不锐意开拓,就会失去市场,最终从市场上消失。 Is the market “spatially opposed” and “spatially intimidating” market space now larger or smaller? Perhaps the correct answer is: Market space is large and small. On the one hand, with the development of the market economy, the improvement of people’s living standards, the enhancement of purchasing power, the renewal of consumer attitudes, and the increase of new business opportunities, more and more Chinese companies are participating in international competition, and the space for corporate survival is greatly expanded. On the other hand, due to the intensification of competition, especially the influx of foreign goods, capital, and brand names, the company’s living space has been relatively reduced. This is the phenomenon of “backward” phenomenon of market space. The “space rebellion” tells us that the market is always vast. As long as we strive to open up and occupy, companies will find their own position in the market; but the market is always narrow, if only satisfied with the existing space and do not want to open up, Will lose the market and eventually disappear from the market.