消费券是政府部门发放,以财政收入为依托,相当于给市民的现金补贴,是一种直接拉动消费的做法。近些年随着金融危机的影响,在国内消费券话题也成为全社会关注的焦点之一,以杭州为首的地方政府派发消费券之风在国内悄然兴起。笔者从现有的国内消费券发行的微观效果出发,去探究日后消费券发行的可行性。 Consumption coupons are issued by government departments to relying on revenue, the equivalent of cash subsidies to the public, is a direct way to stimulate consumption. In recent years, with the impact of the financial crisis, the issue of domestic coupons has also become one of the focuses of the whole society. The winds of coupons distributed by local governments headed by Hangzhou have quietly risen in the country. The author proceeds from the microscopic effect of the existing domestic coupon issuance to explore the feasibility of issuing coupons in the future.