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你拿什么奉献给千禧年?联想的回答当然是“天禧”。这款凝结了42项专利、耗资1200万元研发费的家用电脑包涵了联想对 Inetnet 的理解,对 IT 产业发展的把握,也引来了同行的关注。整个1999年年底,中国 PC 市场就被“天禧”兴奋着。“天禧”之所以能够引起这样大的震动,是与联想在产品设计、市场推广等市场营销的各个环节上与众不同的做法分不开的,这也是此次我们回味“天禧”故事的原因所在。
What you give to the new millennium? Lenovo’s answer is of course “sky”. This condensation of the 42 patents, cost 12 million yuan R & D costs of home computers include Lenovo’s understanding of Inetnet, grasp of the development of IT industry, but also attracted peer attention. Throughout the end of 1999, China PC market was “sky” excited. The reason why “Tianxi” can cause such a big shock is inseparable from the distinctive practices of Lenovo in all aspects of marketing such as product design and marketing, and this is also the story we recall the “Tianxiu” The reason is.