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Seth Godin拥有网络上最受欢迎的营销博客。那些信奉他的创业理念的人,将其思想总结成以下这句话:让改变发生。上世纪90年代末的互联网,还是个蹒跚学步的孩子,但那时SethGodin已经靠它获得了财富:培训人们利用电子邮件直接与潜在客户建立营销关系。他的破冰之作《PermissionMarketing》详细介绍了他的营销理论,也让他成为了那个时代网络先驱的导师。在接下来的20年中,Godin写下十几本高瞻远瞩的商业畅销书,并在《FastCompany》杂志开设了一个倍受
Seth Godin has the most popular marketing blog on the web. Those who believe in his entrepreneurial philosophy, the idea summed up the following sentence: Let change happen. The internet was still a toddler child in the late 1990s, but SethGodin had already gained the fortune by then: training people to use e-mail to establish direct marketing relationships with potential customers. His “Icefall” PermissionMarketing details his marketing theory and made him a mentor to the web pioneer of that era. For the next 20 years, Godin has written dozens of far-sighted commercial bestsellers and opened up a lot with FastCompany