有资料统计,我国现有的1600多家老字号,70%处于自生自灭的状态,20%维持,只有10%属于经营良好。同仁堂就是这10%中的佼佼者。作为有300多年历史的老字号,同仁堂没有因古老的传统而背上历史的包袱,而是与时俱进,通过现代营销理论的运用不断为300年的金字招牌注入新的元素,最终使 Statistics show that there are more than 1,600 old-established brands in our country, 70% are in their own ways, 20% are maintained and only 10% are well-run. Tong Ren Tang is the leader in this 10%. As an old name with more than 300 years of history, TRT did not carry the baggage of history due to its ancient traditions. Instead, TRT kept pace with the times. Through the application of modern marketing theory, it constantly injected new elements into the 300-year-old signature shop.