在经济体制改革不断深化的今天,纺织器材企业如同其它企业一样面临着新的市场竞争及新的联合或兼并浪潮。谁不重视市场营销,把生产与市场隔离开来,谁就会在剧烈的竞争中遭到失败。“国家调控市场,市场引导企业”的改革设想不仅已贯穿到国家宏观经济领域和微观经济活动之中,而且作为具有中国特色的经济调节机制模式正在国内国际市场中显示出重大作用。现代经济是全球经济,现代市场是开放的 With the continuous deepening of the economic system reform, textile equipment companies, like other companies, are facing new market competition and a new wave of joint or mergers. Whoever does not attach importance to marketing and segregate production from the market will suffer failure in fierce competition. The reform concept of “national regulation of the market and market-oriented enterprises” has not only penetrated into the country’s macroeconomic fields and microeconomic activities, but also has played a major role in the domestic and international markets as a mode of economic adjustment mechanism with Chinese characteristics. The modern economy is a global economy and the modern market is open