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伦敦奥运会期间,“品牌之都”泉州的本土品牌企业,以更为审慎的态度、更加独到的眼光、更为精巧的手法,在奥运营销中点兵布阵,在开拓国际国内市场、提升品牌影响力、打造国际品牌商的道路上又迈出了坚实的一步炎热的酷暑,激情的岁月。北京时间7月28日凌晨4时,第30届夏季奥林匹克运动会开幕式在英国伦敦盛大举行。全世界最受关注的体育盛会,历时17天,有1万多名顶级运动员,覆盖200多个国家和地区,数以亿计的观众享受着“更高、更快、更强”的奥林匹克体育盛会所带来的快乐。收获的季节、成长的契机。据不完全统计,有超过19个国家的代表团身着泉州品牌的战袍(涉及的品牌包括安踏、361°、特步、匹克、鸿星尔克等),亮相伦敦奥运赛场,他们“向全世界成功展示了泉州品牌的力量,产生了
During the Olympic Games in London, local brand enterprises in Quanzhou, a brand capital of Quanzhou, took a more cautious attitude, a more original vision and a more sophisticated approach to marching into the Olympic marketing. While pioneering international and domestic markets, Enhance brand influence, create an international brand on the road has taken a solid step hot summer, passion of the years. Beijing time at 4:00 on July 28, the opening ceremony of the 30th Summer Olympic Games held in London, England. The world’s most talked about sports event lasted 17 days, more than 10,000 top athletes, covering more than 200 countries and regions, hundreds of millions of viewers enjoy the ”higher, faster, stronger“ Olympic sports event brings happiness. Harvest season, a turning point for growth. According to incomplete statistics, delegations from more than 19 countries took part in the Quanzhou brand shirt (involving brands such as Anta, 361 °, Xtep, Pick, Erhmek, etc.) at the Olympic Games in London and ”succeeded to the world Quanzhou demonstrated the power of the brand, produced