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戴尔,全球个人电脑的最大销售商,以与直销合拍的营销模式占有全球个人电脑市场15％的份额,掀起世界平价电脑革命,成为价格营销的代名词。神舟,以“比组装机还便宜的品牌机”和“千元购买笔记本电脑”的价格USP引发中国电脑市场的大地震,使其在短短时间内连升三级,跃至中国家用电脑前五强。从戴尔到神舟,两个“平民电脑”都以低价的态势切入市场,以平民化的营销风格作为自己的品牌定位,以控制有
Dell, the world’s largest seller of personal computers, takes a 15% share of the global PC market with its direct-to-market marketing model, setting off a world parity computer revolution and becoming synonymous with price marketing. Shenzhou, “the brand machine cheaper than the assembly machine” and “thousands of dollars to buy a laptop,” the price USP triggered a major earthquake in the Chinese computer market, making it in a short period of time rose three, jumped to the front of the Chinese home computer Top five. From Dell to Shenzhou, two “civilian computers” are cut into the market with a low price to civilian marketing style as their own brand positioning to control