论文部分内容阅读
保险营销对于我国保险业改革而言有着脱胎换骨的意义。我国保险业超常规发展受惠于保险营销。2001年,我国寿险营销的保险收入大体相当于我国寿险业恢复14年间(1982年—1995年)寿险总保费收入的总和,达到了1100亿元,占去年我国总保费收入的52%。有一?
Insurance marketing has the meaning of reborn for the reform of China’s insurance industry. Supernormal development of China’s insurance industry benefits from insurance marketing. In 2001, the life insurance life insurance revenue in China roughly equaled to the sum of the life insurance total premium income of China’s life insurance industry for 14 years (1982-1995), reaching 110 billion yuan, accounting for 52% of the total premium income of China last year. One?