商标是一种无形资产,也是一种产权.其价值主要体现在销售上。一旦商标成为名牌,它以及它所代表的商品在市场上的价值也就大大提高。特别是当今国际市场竞争越来越多地集中在名牌这个领域。有人曾预言未来21世纪将是名牌纷争的世纪。随着我国参与国际市场竞争力度的不断加大,越来越多 A trademark is an intangible asset and a property right whose value is mainly reflected in sales. Once the mark becomes a brand name, it and the value of the goods it represents in the market are greatly increased. In particular, competition in the international market today is increasingly concentrated in the field of brand name. Someone predicted that the 21st century will be a century of name brand disputes. As China’s participation in international market competition continues to increase, more and more