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随着高超的电脑特技以及豪华的工艺装饰,过度包装在市场上盛行,供货商、设计师以极大地刺激消费为最终目的,因此追逐高利润、高附加值的现象不断出现。过度包装、虚假包装、用有毒有害材料生产的包装等,对社会、环境、人类造成极大危害,这种危机不能不引起我们的重视。在广州美术学院视觉艺术设计学院包装设计的教学实践中,近年引入了适度包装设计的观念,一方面尽可能地纠正过分注重形式与技术的思考方式,另一方面注重设计课程与社会相结合,引导学生积极参与包装专业设计竞赛,在社会和市场实践中,加深对适度包装设计的理解。
With the superb computer effects and luxurious craftsmanship, over-packaging in the market prevalence, suppliers, designers to maximize consumer spending for the ultimate goal, chasing high profits, high value-added phenomenon continues to emerge. Over-packaging, fake packaging, packaging with toxic and hazardous materials and other packaging, the society, the environment, human beings caused great harm, this crisis can not but cause our attention. In the teaching practice of packaging design in the School of Visual Arts and Design of Guangzhou Academy of Fine Arts, in recent years, the idea of proper packaging design has been introduced. On the one hand, as far as possible, the thinking modes of over-emphasis on form and technology are corrected; on the other hand, Guide students to actively participate in packaging design competition in the community and market practice, to deepen the understanding of appropriate packaging design.