要澄清安防知名品牌的内在涵义如果一定要给安防知名品牌下一个定义,笔者认为,其内涵主要包括了这家企业在核心技术研发水平、产品系列形态构成、应用功能的先进性、在各层次分类市场的销售占比、重点行业或重大项目的参与程度、客户服务的水平、售后支持的效率与质量、企业的价值理念以及团队文化等环节。在这里,笔者唯独不将企业的广告宣传纳入其中,因为笔者认为,广告宣传只是锦上添花的表现形式,而不是安防企业品 To clarify the inherent meaning of well-known security brands If you must give the next definition of well-known security brands, the author believes that its content includes the core technology research and development of this enterprise level, product line shape composition, application of advanced features at all levels The market share of sales by category, the participation of key industries or major projects, the level of customer service, the efficiency and quality of post-sales support, the value concepts of enterprises and team culture. Here, the author alone will not be included in the company’s advertising, because I believe that advertising is only an icing on the cake, rather than security products