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在信息极度丰富的今天,明星的行为方式成为公众关注的焦点,选择合适的代言人是区域品牌向全国名牌发展的一条捷径。代言人的选择需要对消费者的心智进行全面的研究,如果人们心目中对洁丽雅有了明确的看法,最好不要去尝试冒犯或挑战,洁丽雅的代言人选择不能与市场消费者的现有认知发生冲突,才可能稳定现有销
In the extremely rich information today, the star’s behavior has become the focus of public attention, select the appropriate spokesman for the regional brand to the national brand-name development of a shortcut. The choice of spokesmen need to conduct a comprehensive study of the consumer’s mind, if people have a clear view of Jiali Ya, it is best not to try to offend or challenge, Jialiya’s spokesperson choose not to market consumers There is a conflict of cognition before it is possible to stabilize the existing sales