广告主——在企业战略指导下,投资效益最大化在品牌发展期,我们可能更希望找到一个高级别的,大的赛事,大的球员来提升品牌高度,但当品牌发展到一定阶段时,我们可能会选择适合自己的体育资源,做深、做透、做消费者体验,做品牌精神等。体育营销作为很重要的一种营销方式,长期以来受到企业的青睐。这是有其存在的道理的,与音乐一样,体育也是一种无国界的传播元素。 Advertiser - Maximize Investment Profit Under the Strategy of Enterprise Strategy During the brand development period, we may prefer to find a high-level and big event with a big player to enhance the brand. However, when the brand reaches a certain stage, We may choose their own sports resources, deep, thorough, do the consumer experience, so branding. Sports marketing, as a very important marketing method, has long been favored by the enterprises. There is a reason for its existence. Like music, sports are an element of communication without borders.