前一段时间,听到国内企业有的新签约了代言人,而有的更换了代言人。屈指一算,大概是从去年底到现在,不过3个月的时间,已经有几个明星成为国内钟表品牌代言人。不知道是巧合还是品牌策划需要,这个签约密度显得非常集中。在各行各业明星代言的时代,消费者也有审美疲劳。所以内功的修炼在明星代言后显得更重要,也更关乎品牌生存与发展。一个品牌的产品线、价格链、销 Some time ago, I heard some new domestic enterprises signed a spokesman, and some replaced the spokesman. Tend to count, probably from the end of last year to now, but 3 months time, there are already a few stars to become domestic watch brand ambassador. Do not know is a coincidence or brand planning needs, the signing density is very concentrated. In the era of celebrity endorsements in all walks of life, consumers also have aesthetic fatigue. Therefore, the practice of internal strength after celebrity endorsement is even more important, but also more about brand survival and development. A brand’s product line, the price chain, sales