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市场研究机构美国ABI最新调查显示,在2008年北京奥运会到来之际,中国的移动电视市场将迎来巨大发展契机。中国通过手机收看电视节目的用户将达到3200万。大部分观众将主要收看新闻、气象、体育等节目。手机业巨头爱立信公司也预测,两年后,全球三分之一的手机用户将经常通过手机欣赏电视节目,而这对内容和网络供应商来说都是很大的商机。专家认为,手机电视是影视界一座潜在的金矿。
Market research firm ABI latest survey shows that in the 2008 Beijing Olympic Games approaching, China’s mobile TV market will usher in a tremendous opportunity for development. China will reach 32 million subscribers to watch TV via mobile phones. Most of the audience will watch the news, weather, sports and other programs. Handset giant Ericsson also predicts that two years later, one-third of global handset users will often watch television programs on their handsets, a big business opportunity for content and network providers. Experts believe that mobile TV is a potential gold mine in the film industry.