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为了寻找中国石油企业在营销力方面与国际石油公司存在的差距,采用秩和比方法并借助Excel统计软件对九大石油公司的营销力作了评价。通过分析得出九大石油公司RSR值差别较大,营销力水平成等级排列。在九大石油公司中,Exxon-Mobil和Shell处于第一等级。CNPC分值仅列第七,虽与TOTAL、BP、Texaco、Chevron、ENI一起被列入第二等级,但与国际大石油公司相比还存在差距。研究结果对提高中国石化企业竞争力有指导意义。
In order to find out the gap between Chinese oil companies and international oil companies in terms of marketing power, rankings ratio method and Excel statistical software were used to evaluate the marketing power of nine oil companies. The analysis shows that the nine major oil companies RSR values vary greatly, the level of marketing power into a rank. Among the nine major oil companies, Exxon-Mobil and Shell are in the first tier. The CNPC score is only seventh, with TOTAL, BP, Texaco, Chevron and ENI included in the second tier, but there is still a gap compared with the international major oil companies. The research results have guiding significance for improving the competitiveness of Sinopec Corp.