企业道德实力是企业遵循与市场经济理性相适应的道德准则 ,一贯尊重和尽力满足利益相关人利益 ,与利益相关人和谐交往 ,共同发展 ,而产生的道德凝聚力和影响力。与企业经营实力一样 ,企业道德实力是可以描述和量度的客观状态。具体可以从顾客忠诚度、员工忠诚度、股东忠诚度、融资资信度、供销稳定度、同行联系度、社区融洽度和社会美誉度等八个方面来衡量企业的道德实力。 The moral strength of the enterprise is the moral standard that the enterprise follows the market economy rationality. It always respects and tries its best to meet the interests of the stakeholders and harmoniously interact with the stakeholders, and develop together, resulting in the moral cohesion and influence. As with the strength of business, corporate moral strength is an objective state that can be described and measured. Specifically, we can measure the moral strength of the enterprise from eight aspects: customer loyalty, employee loyalty, shareholder loyalty, financing credit, supply and marketing stability, peer contact, community harmony and social reputation.