2月13日,上海书城淮海店关门停业,使在上一年目睹了众多实体书店关张的读者再次唏嘘不止。在过去的一年,网上书店不断蚕食着实体书店的生存空间,实体书店的未来看起来已是风雨飘摇。如何让实体书店充满诱惑力,吸引读者走进去,这就需要赋予实体书店更多的内涵和寓意。它们出售的不仅是图书,还有文化、氛围,甚至是历史和精神。它们既可以是社区的中心、文化的标志,也可 February 13, Shanghai Bookstore Huaihai store closed down, so that in the past year witnessed many physical bookstore closed readers again sigh. In the past year, online bookstores continue to erode the living space of physical bookstores, and the future of physical bookstores seems precarious. How to make physical bookstores full of temptation to attract readers to go in, which requires physical bookstore to give more meaning and moral. They sell not only books, but also culture, atmosphere, even history and spirit. They can be both the center of the community and the hallmark of culture, too