网络渠道已演变成购物一体化链条中的重要一环。RecreationalEquipment,Inc.(REI)是美国著名的户外用具与服装零售商。当REI准备促进实体商店的销售时,它却将目光投向了自己的网站。2003年6月,REI的网站为那些通过网络订货的客户提供免费“实体店内取货(in-storepickup)”的服务。这一创意源于一个发现--当REI Network channels have evolved into an integral part of the shopping chain. Recreational Equipment, Inc. (REI) is a well-known outdoor appliance and clothing retailer in the United States. When REI was prepared to promote physical store sales, it turned to its own website. In June 2003, REI’s Web site provided free “in-storepickup” services for those customers who place orders online. This idea stems from a discovery - when REI