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在广告界,有一种身体羞辱广告(Body-Shaming Ads),这类广告通过打击消费者自信,让人们因自己不够完美的身体而产生不安与恐惧。抛开价值观本身,羞辱那些不够美的人似乎更能激发消费。在当前的审美趋势下,很多公司用身体羞辱制造不安和压力,制造新的产品需求。羞辱广告的本质,是抓住了人们内心的恐惧。在人类学者Amy Farrell看来,身体羞辱与人种歧视在文化
In the advertising world, there is a Body-Shaming Ads, a campaign that stifles consumer confidence by giving people the feeling of unease and fear over their less than perfect body. Put aside the values themselves, shame those who are not beautiful enough to stimulate consumption seems more. Under current aesthetic trends, many companies use physical humiliation to create anxiety and stress and create new product needs. Shame the essence of advertising, is to seize the people’s inner fear. According to anthropologist Amy Farrell, physical stigma and racial discrimination are cultural