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当今的中国,创名牌已成为从中央到地方,从部门到行业,从理论界到企业界的共识。企业要发展,市场要开拓,靠什么?国内外成功企业的实践证明,要使自己的产品成为真正的名牌产品,唯有坚持创新,即:企业在创造名牌产品过程中,必须在观念、科技、质量、管理、服务以及机制、市场、营销和品种、人才等方面坚持创新,才能获得成功。因为创造名牌产品的过程,离不开创新的活动;名牌产品的保持和发展,更需要创新作后盾。正如江泽民总书记前不久强调指出的:“创新是一个民族的灵魂,是一个国家兴旺发达的不竭动力。”
In today’s China, creating a famous brand has become a consensus from the central to the local, from the sector to the industry, and from the theoretical community to the business community. The enterprise must develop, the market must develop, depends on what? The practice of successful companies at home and abroad has proved that to make their products become truly famous products, only insist on innovation, that is: in the process of creating brand-name products, enterprises must be in the concept, technology Only by insisting on innovation in terms of quality, management, service, mechanism, market, marketing, variety, and talent can we succeed. Because the process of creating brand-name products is inseparable from innovative activities; the preservation and development of brand-name products requires innovation as the backing. Just as General Secretary Jiang Zemin emphasized shortly before: “Innovation is the soul of a nation and it is an inexhaustible motive force for a country to thrive.”