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“反用户体验”与提供独特产品和团购交易的能力,在这道得与失间的选择题中,Zulily选择了后者。事实证明,这个选择是正确的。尽管消费者在Zulily上购买商品,往往要等上半个月,但Zulily依然在野蛮生长。对于已经红海化的电子商务产业来说,Zulily一直是一个奇葩的存在,快和慢也一直是这个以母婴用品为主要切入口的垂直电商公司的核心标签。快指的主要是两个方面,一是其奉行的“闪购”模式,二是其发展速度足够快。2010年1月,Zulily正式上线,2013年,Zulily的销售额达到6.96亿美元,2013年11月20日,Zulily在美国纳斯达克上市,公司市值最高一度突破90亿美元。2014年,Zulily预计营收最高有望达到12亿美元。慢则更为人们所熟悉,即在其他电商们都在追求次日到货的极致速度时,消费者在Zulily上购买商品,
“Anti-user experience ” and the ability to provide unique products and group buy transactions, Zulily chose the latter among the best and the bad choices. Facts have proved that this choice is correct. Although consumers tend to wait half a month for Zulily to buy, Zulily is still growing wild. Zulily has always been a wonderful endeavor for the already red-sea e-commerce industry, which has always been the core tag for this vertical e-commerce company with its maternal and child products as the main entrance. Quick refers to the main two aspects, one is its “flash purchase” mode, the second is its fast enough. In January 2010, Zulily officially launched. In 2013, Zulily achieved sales volume of $ 696 million. On November 20, 2013, Zulily went public on the NASDAQ in the United States. Its market cap once topped $ 9 billion. In 2014, Zulily estimated the highest revenue is expected to reach 1.2 billion US dollars. Slower is more people are familiar with, that is, in other e-commerce who are seeking the ultimate speed of arrival the next day, consumers buy goods on Zulily,