《孙子兵法》里有一句名言:知己知彼,百战不殆。只有充分认识到自己与对手的优劣差距,才可能很好地发展自己;当今市场风云变幻莫测,酒市场就更是如此,有得必有失,谁能难免在市场竞争中出现失误。敢于反省自我,总结经验教训,这是《苏酒:敢问路在何方》的作者所表现出的最明智之处。作者认真总结了苏酒被川酒、皖酒、鲁酒等从九十年代开始逐渐拉开差距四点主要原因:思想上的差距、观念上的差距、产品结构调整上的差距和管理上的差距。苏酒在这种敢于承认差距、力争缩短差距的精神作用下,相信将会在激烈的市场竞争中实现迅速扩张和壮大。 “Sun Tzu’s Art of War” has a famous saying: know yourself and know yourself, do not fight. Only by fully realizing that there is a gap between themselves and their opponents, can they develop themselves well; today’s market is changing, and the wine market is even more so. There are bound to be some gains and losses. Who can inevitably make mistakes in the market competition? Dare to reflect on oneself and sum up experiences and lessons. This is the most sensible thing that the author of “Su wine: dare to ask where the road is”. The author carefully sums up the main reasons for the fact that Su Liquor was gradually pulled apart from the 1990s by Chuan Liquor, Liquor, Lu wine, etc.: ideological differences, gaps in ideas, differences in product structure adjustment, and management gap. With the spirit of dare to acknowledge the gap and strive to shorten the gap, Su wine is believed to achieve rapid expansion and expansion in the fierce market competition.