【摘 要】
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本文以东方购物频道(东方CJ)某一产品的介绍语为分析文本,基于系统功能语言学的元功能思想,从及物性分析、人称代词和情态这三个方面,对转写文本(即产品介绍语)进行了详细的
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本文以东方购物频道(东方CJ)某一产品的介绍语为分析文本,基于系统功能语言学的元功能思想,从及物性分析、人称代词和情态这三个方面,对转写文本(即产品介绍语)进行了详细的分析,揭露了隐藏在词汇语法层面背后的说话者(即主持人和嘉宾)的各类意识形态,揭示了主持人和嘉宾是如何通过语言来影响观众的思维活动,并引导其消费。
Based on the introduction language of a certain product in Oriental Shopping Channel (Oriental CJ), based on meta-functional thinking of Systemic Functional Linguistics, this dissertation analyzes the transitive texts (product The introduction language) is analyzed in detail, exposing all kinds of ideology hidden behind the speaker (ie host and guest) in the grammar level of the lexicon and revealing how the moderator and guest speaker influence the audience’s thinking activity through language, And guide their consumption.
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