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2013年,食药监总局一纸公文(10号文)给美白企业的新品上市带来了巨大阻力,历经两年平淡期,美白市场再度迎来新的爆发。由食药监总局7月3日公告可见,518个化妆品获审通过,其中美白产品占1/4,这意味着美白市场在特证笼罩下将迎来新的角逐。近两年,主攻美白细分市场的企业在申请特证方面不遗余力。其中,本土美白领导品牌高姿在2015
In 2013, SFDA’s one paper document (Circular 10) brought great resistance to the new listing of whitening companies. After two years of flattening period, the whitening market once again ushered in a new eruption. July 7 notice by the Food and Drug Administration shows that 518 cosmetics passed the trial, of which whitening products accounted for 1/4, which means whitening market will usher in a new competition under the special license. The past two years, the main whitening market segments companies spare no effort to apply for special. Among them, the local whitening brand leading position in 2015