电视跨年成为这些年来电视媒体发展中的一个文化现象。但由于过度娱乐化和同质化恶性竞争的愈演愈烈,以及新媒体的不断冲击,电视跨年产品正处于“风口浪尖”之上。本文在巴赫金狂欢理论的框架下,从技术维度、产品维度、用户维度、品牌维度等方面入手,分析“互联网+”时代电视跨年产品如何更好运用互联网思维,通过新的平台、内容与技术,寻求创新发展的出路,以实现收视与口碑的双重效应。 Television over the New Year has become a cultural phenomenon in the development of television media over the years. However, due to over-entertainment and homogenization of the vicious competition intensified, as well as the constant impact of new media, TV New Year’s Eve products are at the cusp. In the framework of Bakhtin’s carnival theory, this paper analyzes how to make better use of Internet thinking in the “Internet + ” TV era from the aspects of technology dimension, product dimension, user dimension and brand dimension. Through the new platform, Content and technology, seek innovative ways to achieve the dual effects of viewing and word of mouth.