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定价策略是国际市场营销组合策略中的一项重要策略。产品定价时,既要考虑企业的盈利,又要兼顾消费者的承受能力。然而我国在过去的外贸实践中,为了扩大出口,有过分依赖低价策略的倾向。这种策略存在着以下四大弊端: 一、不利于树立我国产品的良好形象 在现代国际市场上,有一个值得我们高度重视的现象:高档产品的形象往往在相当程度上是由高价格来支撑的。因此,过多地采用低价策略,客观上无异
Pricing strategy is an important strategy in the international marketing mix strategy. When pricing products, it is necessary to consider the profitability of the company and also take into account the affordability of consumers. However, in the past foreign trade practice in China, in order to expand exports, there is a tendency to rely too much on low-price strategies. There are four disadvantages to this strategy: First, it is not conducive to establishing a good image of our products. In the modern international market, there is a phenomenon that we highly value: the image of high-end products is often supported by high prices to a considerable degree. of. Therefore, excessive use of low-cost strategies is objectively no different