论文部分内容阅读
美国的广告业是全球最发达、最典型的,这除了和美国的社会体制和经济发展有着直接的因果关系以外,同广告在美国的新闻发展历史也密切相关。因此,透视、探讨美国广告的早期发展历史和概况对了解美国新闻发展历史是很有必要的。
The advertising industry in the United States is the most developed and the most typical in the world. Apart from its direct causal relationship with the social system and economic development in the United States, the advertising industry in the United States is also closely related to the history of news in the United States. Therefore, it is necessary to understand the history of American news development by exploring the history and general situation of the early development of American advertising.