随着互联网经济时代的发展,企业的发展会受到许多阻碍。为此,企业管理者要进一步研究互联网经济时代企业文化的建设,针对企业文化的建设进行创新。为此,本文首先阐述互联网经济时代企业文化建设的特征,紧接着具体介绍企业文化建设与创新的程序,并基于此制定企业文化创新策略。 With the development of Internet economy, the development of enterprises will suffer many obstacles. To this end, business managers should further study the construction of corporate culture in the era of Internet economy, innovation for the building of enterprise culture. To this end, this article first describes the characteristics of corporate culture in the era of Internet economy, followed by a specific introduction to the process of corporate culture construction and innovation, and based on this formulation of corporate culture innovation strategy.