保险业是服务行业,保险公司的核心竞争力,说到底就是服务质量的高低。企业的利润及其价值是由什么决定的?现在人们认识到经营规模已不再是决定企业赢利的关键因素,而客户忠诚对利润的影响远比市场份额重要。有资料显示,在银行、保险等服务行业,客户的忠诚度每上升5％,企业的利 The insurance industry is the service industry, the core competitiveness of insurance companies, after all, is the level of service quality. What determines the profit and its value? Now people realize that the scale of operation is no longer the key factor that determines the profitability of the enterprise. The impact of customer loyalty on profit is far more important than the market share. Data show that in the banking, insurance and other service industries, each customer loyalty increased by 5%, corporate profits