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在市场换技术失灵之后,中国汽车自主创新又走到了一个拐点：放弃,还是重来?上汽的“委屈”从感官上来看,荣威与罗孚的品牌标识之间区分度很小：都是以红,黄、黑为基本色调,而且整个标识的外在轮廓也极为相似,都是盾牌形状。荣威的英文名称为“Roewe”,据说源自西班牙语“Loewe”,蕴含有“雄狮”之寓意。众所周知,罗孚的英文名称为“Rover”,其“航海者”的寓意同样奔放、激昂。不须赘言,这是两款汽车的牌子。罗孚是英国老牌的汽车制造商,但由于
In the market for technical failure, China’s auto independent innovation has come to an inflection point: to give up, or come back? SAIC’s “grievances” From the sensory point of view, Roewe and Rover brand identity between the distinction is small: Red, yellow, black as the basic color, and the outline of the entire logo are also very similar, are the shield shape. Roewe English name is “Roewe”, is said to be derived from the Spanish “Loewe”, contains the “lion” moral. As we all know, Rover’s English name is “Rover”, its “Voyager” moral of the same unrestrained, heated. Needless to say, this is the sign of the two cars. Rover is a veteran British car manufacturer, but due